Discover proven strategies to boost your email marketing ROI, engage Indian customers effectively, and grow your business with targeted campaigns.
Higher open rates for localized content
Better ROI than social media marketing
Indian marketers see email as most effective
Implement these data-driven strategies to maximize your email marketing effectiveness in the Indian market
Go beyond "Hi [First Name]" with these localization techniques:
Pro Tip: A/B test subject lines with and without personalization to see what works best for your audience.
With 85% of Indians accessing email via mobile:
Case Study: An Indian e-commerce brand saw 32% higher click-through rates after optimizing for mobile.
Schedule emails when engagement is highest:
Data Point: Emails sent during Navratri see 28% higher engagement than regular days.
Indian consumers respond best to:
Example: "Get ₹1000 Cashback on Your First Order" performs better than "Special Offer Inside".
Grow your Indian subscriber list with:
Growth Hack: Offer a free consultation or demo to collect quality leads.
Ensure your emails reach the inbox:
Important: Indian spam filters are becoming stricter - maintain good sender reputation.
Calculate your potential results and optimize your campaigns with these specialized tools
Advanced techniques to supercharge your email marketing performance in the Indian market
Test subject lines that mix English with Hindi or regional languages for better open rates:
Implementation: Segment your list by language preference and test different variations.
Create email sequences around major Indian festivals:
Top Performing Festivals: Diwali, Holi, Raksha Bandhan, Durga Puja, Eid, Christmas.
Example: A jewelry brand saw 3x revenue during Diwali email campaigns compared to regular months.
Combine email with WhatsApp for higher engagement:
Stat: Campaigns using both channels see 45% higher conversion rates in India.
Leverage video content in emails for higher engagement:
Tip: Use a thumbnail image with play button that links to the video.
Create city or neighborhood-specific campaigns:
Example: "Bangalore Readers: Exclusive Weekend Sale at Our Koramangala Store!"
Simplify payments for Indian customers:
Result: Emails with UPI payment links see 2x higher conversion rates than those requiring website checkout.
Struggling with what to send? Generate customized email ideas for your Indian audience
Pro Tip: Combine these ideas with personalization and mobile optimization for best results.
Get expert help implementing these strategies for your Indian business. Our team specializes in creating high-converting email campaigns tailored to the Indian market.
